The brand VIBA has undergone metamorphosis in the last 3 decades to highlight the craftsmanship and explore different avenues. VIBA is a known name for conceptualizing and organizing outstanding events in India and across the world.
VIBA is also an exclusive brand for designer sarees and dress materials.VIBA is a third generation enterprise that was begun by Ms. Lakshmi, 30 years ago in 1985, later joined by her daughter Ms. Vidhya Balakrishnan in the year 1986, now the face of VIBA which started venturing into thematic events and entertainment shows.Vidya Balakrishnan and her sister Shoba Ravishankar always had an interest in fashion and beauty. Starting off as event organisers- they took care of many big brands launches in the city- they soon made their name as organisers of beauty pageants and fashion shows, and are now known for taking care of Miss Chennai, Chennai Man ,Mom and I & many more... They also provide overall wholesome training, from diction to fitness to hair and make-up and spiritual development. VIBA went on to make beauty pageants accessible, and broke many of the stereotypes that commonly went with pageants.